juliahoffmann:
A couple of months ago I read the Steve Jobs book.
I used the highlighter function in my kindle app, which I have never done before. I just went through those highlights, which gives me a nice little summary of the book, which I enjoyed quite a bit
In chronological order:
The dean of his college remembers: “he refused to accept automatically received truths, and he wanted to examine everything himself.”
After his India trip: “Intuition is a very powerful thing, more than intellect.”
Business advice that was given to him: “Pretend to be completely in control and people will assume that you are”
He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.
“the best way to predict the future is to invent it”
On design: “simplicity is the ultimate sophistication”
“hey, if we’re going to make things in our lives, we might as well make them beautiful”
“design should be simple, yet have an expressive spirit”
“The main thing in our design is that we have to make things intuitively obvious”
“Great art stretches the taste, it doesnt follow taste”
“form follows emotion”
When asked what type of market research he had done he replied: “Did Alexander Graham bell do any market research before he invented the telephone?”
When Jobs hired Paul Rand to do his logo for NEXT, Rand declared that he did not create different options for clients. “I will solve your problem, and you will pay me. You can use what I produce, or not, but I will not do options, and either way you will pay me”
“people who know what they are talking about dont need powerpoint slides”
“we made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you dont love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”
“Never be afraid of cannibalizing yourself. If you dont cannibalize yourself, someone else will.”
“Embrace uncertainty”
“Nothing kills humor like a general and boring truth”
